Social media continues to change the way New Zealanders interact with one another, as well as the way they interact with brands, products and companies.
Nielsen's New Zealand Social Media Report 2010 provides up-to-date trends and participation rates in social media among consumers, forecasts where behaviours will go in the next year and uncover which social media brands have had the most success locally.
The report identifes the numbers social networking online, blogging, publishing and sharing consumer reviews, uploading and sharing rich media such as video and audio.
It finds out what is driving these behaviours, which brands and activities are fads versus longer term trends, who is participating and how the audience profile has changed.