Statistics New Zealand has launched an online Business Toolbox to give quick and easy access to industry, markets and customer information. The Business Toolbox contains two tools:
- Market Mapper, which can be used to find target markets and potential customers
- Industry Profiler, which provides a small business industry profile with information about the number of businesses by region, average employee earnings, and total jobs filled in the industry.
It's easy to use, and provides a wealth of statistical information to add to your business report, marketing plan, situation analysis etc.