Some of us love e-books, some use them grudgingly, and others avoid them if we can. A study published in C&RL describes e-book users as Book Lovers, Technophiles, Pragmatists, and Printers. Which one are you?
Q methodology was used to determine attitudes and opinions about e-books among a group of faculty, graduate students, and undergraduates at Miami University of Ohio. Oral interviews formed the basis for a collection of opinion statements concerning e-books versus print. These statements were then ranked by a second group of research participants. Factor analysis of these rankings found four distinct factors that reveal clusters of opinions on e-books: Book Lovers, Technophiles, Pragmatists, and Printers. Two of the four factors take a more ideological approach in their understanding of e-books: Book Lovers have an emotional attachment to the printed book as an object, while Technophiles feel just as strongly about technology. In contrast, the other two factors are more utilitarian: Printers might find e-books more palatable if usability were improved, while Pragmatists are comfortable with both print and e-book formats.
Shrimplin, Aaron K, Andy Revelle, Susan Hurst, and Kevin Messner. "Contradictions and Consensus — Clusters of Opinions on E-Books." College & Research Libraries 72, no. 2 (2011): 181-90.